Georgia Tourism
How may we serve you?
Thank you, GACVB friends, for a great time in fabulous Gwinnett. We met many new people and saw dear friends again. Thanks to Amanda and the GACVB team for their fantastic work! Please book mark this page and return often as we add more and more Georgia specific Tips & Insights as well as information about Discover HubsTM.
Welcome to Your Advantage
for Georgia Tourism
At Green Media Works, we embrace every opportunity to partner with Georgia’s tourism industry, especially CVBs, to create marketing strategies and impactful video content.
With over 25 years of experience, we understand the challenges you face—tight budgets, packed schedules, and limited staff—all while striving to showcase your destination authentically and professionally.
Let’s start a conversation about how we can help bring more leisure travelers and convention business to your destination, sharing our expertise to make your efforts shine.
Stay tuned and bookmark this page, throughout the year we look forward to sharing our experience with our friends in Georgia Tourism.
Your Destination Deserves Great Content
Annual Production Plan for Georgia Tourism
-
✅ Plan & Prep
Audit your photo and video library.
Define goals and creative vision, create shot lists, engage with partners.
Film indoors or evenings to avoid winter gloom.
📌 Need help? We can audit your existing assets and create a plan.
-
✅ Energy & Events
Film festivals, spring blooms, outdoor dining, Main Street buzz.
Make scenic beauty shots like time-lapse and aerials.
Create short-form social content to engage visitors.
Gather assets for summer promotions.
📌 Need help? We provide turnkey productionand editing support.
-
✅ Peak Travel & Visitor Engagement
Showcase outdoor adventure, historic sites, attractions.
Capture regional hotspots that drive overnight stays.
Film content for group travel, meetings.
📌 Need help? We can handle sales your presentations and campaign materials.
-
✅ Seasonal Transitions & Holidays
Film fall colors, harvest festivals, holiday shopping, and cozy scenes.
Spotlight local businesses & signature events.
Review year’s efforts.
Plan and budget for new year.
📌 Need help? We help with strategy for creative, production and content library.
-
✅YEAR-ROUND BEST PRACTICES
🎥 Batch film content to maximize efficiency.
📂 Maintain an organized asset library for easy access.
📅 Plan six months ahead to stay on top of seasonal needs.
FAQs
-
Begin with a clear idea of what you want to achieve. Whether you’re launching a new initiative or enhancing existing content, the way you tell your story online makes all the difference.
-
Authenticity is key. Present your destination as you see it, not as you think others will like it. Potential visitors will respond positively to your genuine perspective. While it’s important to present your destination well, it doesn’t need to be perfect—just real.
-
Think long-term. While some assets can be acquired easily and serve immediate needs, others require more time, talent, and resources. Invest in these thoughtfully. A combination of approaches over time will provide you with communication tools that are fresh, authentic, and resonate with quality and unique hospitality.
Another way to maximize your budget is to create pieces that serve multiple purposes. For example, produce a high-quality film for your membership or sales team, then repurpose the assets to enhance your social media presence. Always look for opportunities to build your asset library from each production.
-
First, it doesn’t take a large team to create great content. Second, don’t get caught up comparing your destination with others. Focus on what you love and want to share. Learn basic techniques for quality acquisition—nothing too fancy. Position yourself in the right place at the right time, or stage an authentic situation and film it the way you see it. Remember, don’t get caught up in how others are doing it. Flash in the pan techniques can date your shots ruining your asset library. If you want to do what the kids are doing, do it in post. That way you can get the most ROI out of your work.
-
It’s easy! Send us an email or give us a call. We love discussing all things hospitality, especially when it pertains to Georgia. We’re passionate about the community and excited to share our knowledge and experience with you.
